SEO Training

SEO Master Plus

Duration: 3 months

Training Mode : Online

SEO or Search Engine Optimization is the process, through which the websites rank higher in organic search results among all popular Search Engines like Google, Yahoo, MSN, Bing etc.

Course Description

Web services- one of the best online seo training provider in Delhi teaches the SEO (Search Engine Optimization) part of Internet Marketing from basic to advanced level. Students are imparted and trained in each and every technique of On-Page and Off-Page Optimization. Online SEO training course in Delhi is conducted by subject specialist with 7+ years industry relevant experience in managing real-time SEO projects.

Chapter 1: Necessities before strating SEO for a Website

  • Website
  • Installing WordPress
  • Exploring WordPress
  • WordPress themes
  • WordPress extensions
  • Creating a website using WordPress
  • Hosting & Domain
  • Uploading website on server
  • You need image ads too

 

Chapter 2: Introduction to SEO

  • SEO Introduction?
  • Importance of SEO?
  • Why does a website need SEO?
  • What is a search engine?
  • Anatomy of a search engine
  • How Search Engines Work?
  • Crawling
  • Spider
  • Indexing
  • Major Search Engine
  • Secondary search engines
  • Phases of an SEO

Chapter 3: Search Engines and their Algorithms

  • SERP’S
  • Alogorithms
  • Search Algorithms Importance
  • Alexa Rank
  • Page Rank
  • SEO Tools
  • Importance of Keywords

Chapter 4: SEO Types and their uses?

  • White hat SEO and it’s importance
  • Black hat SEO Good or Bad
  • Gray hat SEO geniune or not

Chapter 5: Keywords – The Most Important Item in SEO

  • How Search Engines use Keywords?
  • Choosing the Right Keywords
  • Factors which should be considered while choosing keywords
  • Search Volumes
  • Keyword Length
  • Keyword Demand
  • Synonyms/Alternative Words
  • Keyword Density
  • How to calculate keyword density
  • Keyword research tools
  • Steps to use Google keyword research tool
  • How to Use Keywords?
  • URL
  • Anchor Text
  • Title
  • H1, Meta, and Body
  • Image Alt

Chapter 6: On Page Optimization

  • On Page Optimization Introduction
  • On-Page SEO Checklist
    • URL Optimization
    • Title Optimization
    • Meta tags Optimization
    • Description
    • Keyword
    • Author
    • Robot
    • ALT text
    • HTML tags
    • Internal linking strategy
    • Content Optimization
    • Canonical Issue
    • Site Maps
    • Favicon
    • txt file
    • 301 and 302 redirects
    • HTML Validation
    • Broken Link Management
    • Usability and accessibility
  • Other Factors of On Page SEO
    • Content Change
    • Business Address and Telephone Number
    • Don’t Use Frames
    • File Size
    • CSS Format
    • Don’t Use Flash

Chapter 7: What to avoid in SEO?

  • Black Hat SEO
  • Techniques of Black hat SEO
    • Keyword Stuffing
    • Cloaking
    • Doorway Sites
    • Throwaway Sites
    • Mirror Sites
    • Hidden Text
    • Tiny Text
    • Link Spamming
    • Comment Spam
  • Impact of Black Hat SEO

Chapter 8: Off Page Optimization?

  • Off Page Optimization
  • Link Building
  • Backlink
  • Anchor Text
  • Types of Links in SEO
    • Inbound Links/ Incoming Links
    • Outbound Links/ External Links
    • Internal Links
  • Techniques for Link building
    • Social Bookmarking
    • Directory Submission
    • Article Submission
    • Blog Posting
    • Blog Commenting
    • Guest Blogging
    • Press Release Submission
    • Classified Submission
    • Search Engine Submission
    • Picture Sharing
    • Document Sharing(PPT Sharing)
    • RSS Submission
    • Q and Ans. Posting
    • Business Listing
    • Local Listing
    • Video Submission
    • Forum Posting
    • Link Exchange

Chapter 9: Tips to Build A SEO Friendly Website

Part-1: Internal Ranking Factors

  • Amount of text on a page
  • Keyword density
  • Location of keywords on a page
  • Text format and SEO
  • Creating Meta tags
  • Keywords in links
  • Content is king
  • Long-term content planning
  • Keyword density and SEO

Part-2: Planning Site Structure

  • Domain name
  • Number of pages
  • Page name or URL planning
  • Image name planning
  • About heading tags and their planning
  • Alt attribute
  • Link title

Part-10: Common SEO Mistakes

  • (401, 404, 301 and 302 etc…) Errors
  • Canonical issue
  • Page and Post redirections
  • Checking HTTP requests
  • HTML and CSS Validation

Chapter 11: Website to Upload on Server

  • Add favicon
  • XML sitemap creation
  • Google webmaster Linking
  • Yandex webmaster
  • Bing and Yahoo web master
  • Google Analytics Website Linking
  • Social Linking

Chapter 12: SMO

  • Importance of Social Media Optimization
  • Popular Social Sites
  • How to Optimize websites on Social sites
  • Blogging
  • Facebook Page Creation and Optimization
  • Linked In Page Creation and Optimization
  • Twitter Page Creation and Optimization
  • Facebook Page Creation and Optimization
  • Youtube Channel Creation and Optimization
  • Wikipedia page creation
  • My Space

Google Plus page creation and Optimization

Chapter 13: Online Reputation Management

  • What is ORM?
  • Importance of ORM

Chapter 14: Preparing Status Reports

  • Work on Live projects
  • Hoe to Create SEO Report
  • Create SEO Report for client

 

 

Mode of Online SEO Teaching

Skype, Teamviewer

 

Advantages of Online SEO Classes

 

  • Saves time and cost spent on commuting
  • No geographical or distance constraints
  • Very interactive sessions and every single doubt can be cleared
  • Qualified and experienced instructor take individual/group online SEO classes as per the requirement
  • SEO Training on Live Projects
  • Can learn SEO Course at your own pace
  • Medium of instruction is English for International students and English/Hindi for Indian students.
  • Batches are avaible for both weekdays/weekends

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